Jane Lin-Baden | MMA Global

Jane Lin-Baden

Jane Lin-Baden
Chief Executive Officer
Isobar China Group

Jane oversees Isobar China Group which includes 4 award winning agencies and more than 900 people in China market.  Isobar China Group has won Digital Agency of The Year by Campaign Asia consecutively for 3 years since 2011 and Agency of the Year by Ad China consecutively for 5 years. It is also the most awarded digital agency in the China market.

 

Jane has over 16 years industry experience in technology and digital marketing, and client engagement experience including P&G, Yum, Mondelez, Kraft, Huawei, BMW, Philips, Shell, Coca Cola, Sony Ericsson, Mars and Johnson and Johnson etc.

 

She holds a MBA degree from The Wharton Business School, University of Pennsylvania USA and MA of History of Contemporary Art, University of London UK.

 

Industry and Award Credential

•       2015 Speaker of Cannes Lions Health, Cannes France

•       2015 ROI Jury, Shanghai China

•       2015 Campaign Magazine Digital A List

•       2014 Campaign Magazine Digital A List

•       2014 ROI Jury, Shanghai China

•       2013 Jury of Media360 Award, Shanghai China

•       2012 Jury of Cannes Lions Creative Effectiveness Award, Cannes France

•       2012 Jury of Spikes Asia Creative Effectiveness Award, Singapore

•       2011 Jury of Asia Media Award, Beijing China

 

林真负责安索帕中国集团市场的经营战略与运营管理,包括4家网络奖项常胜代理机构与旗下的900名员工。安索帕中国集团自2011年起连续3年蝉联Campaign Asia年度最佳数字广告代理商,且连续5年被《中国广告》评选为年度最佳数字广告代理商。安索帕同时也是中国市场赢得最多奖项的数字代理商。

 

她拥有超过16年网络科技和数字营销行业经验,服务过的客户包括:宝洁、百胜、亿滋、卡夫、华为、宝马、飞利浦、壳牌、可口可乐、索尼爱立信、玛氏和强生。

 

她于美国宾夕法尼亚大学沃顿商学院取得MBA学位, 并于英国伦敦大学取得现代艺术史硕士学位。

 

代表行业评委经验:

 

•      2015法国戛纳国际创意广告节“健康狮子”演讲嘉宾

•      2015 ROI金投赏创意奖终审评委

•      2015 Campaign 杂志 Digital A List 候选人

•      2014 Campaign 杂志 Digital A List 候选人

•      2014 ROI 金投赏创意奖终审评委

•      2013上海媒介360营销传播奖战略奖终审评委

•      2012法国戛纳国际创意广告节创意实效奖评委

•      2012新加坡创意广告节创意实效奖评委

•      2011亚太区数字媒体大奖评委