Jamie Power | MMA Global

Jamie Power

Jamie Power
SVP, Addressable Sales

Jamie Power is SVP, Addressable Sales at Disney Advertising, where she is responsible for propelling Disney’s high-growth Addressable business, including programmatic, self-serve, performance marketing, go-to-market enablement and streaming. She additionally oversees partnerships for third-party data platforms.

Under Jamie’s remit, Disney’s Addressable business is responsible for powering more than 1/3 of advertising deals programmatically, by connecting Disney’s inventory to the ad ecosystem through greater interoperability and automation.

Most recently, she was Chief Data Officer and COO for Advanced TV at Cadent, where she spearheaded the go-to-market for one of the first programmatically enabled Addressable platforms and was instrumental in co-founding one2one Media. Prior to that, Power spent more than a decade on the buy side at major holding companies, and was a founding member and managing partner at MODI Media, GroupM’s advanced television group.

Power is a believer in the power of data to drive audience-targeting across screens and has been focused on bringing advanced analytics to the television marketplace for a majority of her professional career.