With over 10 years of experience in the advertising and media industry in Asia, James has worked across multiple client categories such as financial institutions, FMCG, oil and gas, telecommunications, with a focus on helping Malaysian Fortune 500 companies expand their presence in the APAC region namely Maybank and PETRONAS. His inherent Asian DNA which thrives on challenge, has brought him to Hong Kong to lead strategy. With his insights and expertise in strategy, innovation as well as keen interest in business analytics, James works closely with the account management teams to develop accountable communication strategies for clients such as Unilever (across Hong Kong & Taiwan), Volkswagen Group, Hong Kong Jockey Club and Bank of East Asia. In his spare time, he has undertaken a Business Analytics Specialisation from Wharton to grow with the industry, and to feed his recent obsession with marketing science and analytics.