As Commercial Director at Unlockd James works with partners to leverage value from the business's subscribers, IP and technology.

With over 15 years experience in senior digital, sales leadership & media agency roles both in Australia and the UK, James is passionate about technology and creating new and sustainable digital business models.

Prior to joining Unlockd, James was Head of Digital Sales & Operations at ASX listed Southern Cross Austereo with end to end responsibility for commercialising the company's digital assets. During his time with SCA, James led the successful development and rollout of Australia's first programmatic audio exchange (a2x) in partnership with Triton Digital.

Throughout his career James has been intimately involved in driving the media strategies of some of Australia's largest and most trusted brands including MARS Confectionary, Australian Unity and J Boag & Son.

Most recently, James drove SCA's transition into one of the country's fastest growing and most innovative digital media businesses.