Jakub Sroczynski | MMA
Jakub Sroczynski
Principal Director, Marketing Science Lead, North America
Accenture Interactive

Jakub Sroczynski leads the Customer, Sales and Service (CS&S) function within Applied Intelligence in the Northeast. He is responsible for deploying the standards, best-in-class offerings, and go-to-market strategy across customer, marketing, and sales analytics solutions.

Jake has over 15 years of leadership experience in Marketing Analytics, in particular marketing impact measurement (MMM/MTA/DOE), audience, program optimization and programmatic.

He is the author of Integral Analytics: The Framework for Building Effective Data Science Teams, which proposes a comprehensive integral map for building an analytics practice in businesses of any size.

Previously, Jake held leadership roles at Dentsu Aegis Network (Amnet, Merkle), Neustar (MarketShare), a global leader in marketing attribution technology, and Epsilon. Jake started his career as data scientist at Fidelity Investments.