Jaime Robinson is Executive Creative Director at Pereira & O’Dell where she combines digital, traditional, design and branded content ideas for clients such as Intel, Toshiba, Mattel and Skype. Most recently Jaime led the creative development and direction for “The Beauty Inside”, a social film for Intel and Toshiba that earned the agency an Emmy for “Outstanding New Approach” as well as an impressive three Grand Prix at Cannes for Film, Cyber and Branded Content.
14 years ago, Jaime fumbled her way into a copywriter internship at the unorthodox NYC boutique shop, Mad Dogs and Englishmen. What followed was a love for messing with format, surprising audiences and telling stories that get the consumer’s imagination going. Having “done time” at both traditional and digital agencies (including TBWA\Chiat\Day, SF and EVB), Jaime’s work for clients like adidas, Levi’s, Ask.com, Ray-Ban and Haribo Gummi Bears spans across almost every kind of media – from multimillion dollar effects spots to OOH to custom rock songs for soccer teams.
Jaime’s approach to creativity and marketing earned her a spot in Fast Company’s “Top 100 Most Creative People in Business” in 2013. In her regular life, Jaime loves to sew, knit and write stories with her kids, and has an Executive Creative Director husband who also spends too much time thinking about advertising. Most recently Jaime served as the President of the Mobile jury at the 61st Cannes Lions Festival of Creativity.