Jagriti Goyal is a seasoned marketing leader with a proven track record of driving strategy, revenue, and transformation across global tech, ad tech, media, and consumer brands. With a focus on creating exceptional customer experiences, Jagriti has successfully implemented martech stacks and digital media practices to deliver impactful results. Her leadership abilities have enabled her to drive change, foster inclusive teams, and guide organizations towards success.
As the Founder of ImpactAIx, Jagriti has established a reputation as an influential voice in the industry. Through her weekly newsletter on LinkedIn, AImpact: The Voice of AI in Marketing, she provides valuable insights, tools, and best practices on leveraging Artificial Intelligence (AI) in marketing. Jagriti's dedication to staying at the forefront of AI trends positions ImpactAIx as an innovative thought leader in the field.
Prior to that, Jagriti held the role of General Manager Marketing & Sales at Wiley (John Wiley & Sons.), where she played a key role in setting up the edtech brand WileyNXT. She spearheaded the go-to-market strategy, annual business planning, and media/marketing budget planning across the executive education portfolio in India, Singapore, Dubai, and supported US University Marketing Services teams. Under her astute leadership, revenues soared from ground zero to $2 million within the first year, while she adeptly built a robust marketing and sales practice from scratch.
As Deputy General Manager, Digital Marketing at VLCC Healthcare Limited, Jagriti led the setup of the company's digital media practice across key markets in India, GCC, Malaysia, Singapore, and Sri Lanka. Her strategic acumen, coupled with her exceptional team management skills, fueled substantial revenue growth for the beauty, slimming, and dermatology divisions.
Jagriti's entrepreneurial spirit led her to co-found IoT Quotient, where she played a pivotal role in developing and marketing a SaaS-based IoT platform. Her efforts contributed to the successful launch and acquisition of the O2O commerce platform Markt.ooo.
With Affle, Jagriti served as an Associate Director Platform, overseeing the product management of key platforms such as MaaS Social and Affle mobile SDK. She demonstrated her expertise in campaign delivery, product marketing, and partnership management.
Jagriti holds a strong foundation in marketing and business management, with experience at Merkle DWA, UCP, Loyalty Marketing Services Company, and Tangence. Her expertise in media planning, account direction, and B2B marketing has contributed to the success of numerous high-profile tech clients.
As Jagriti continues her journey, she remains committed to driving innovation, delivering exceptional customer experiences, and leveraging the power of AI to redefine the future of marketing. With her visionary leadership and passion for transformative strategies, she is poised to make a lasting impact in the industry.