Hoa has extensive knowledge with business development in retail Non Food operation as well as FMCG sales & channel activation, business analysis and figure out the strategies to overcome the challenge and the robust skills in the implementation of high impact campaigns and channel activation platforms driving revenue growth. She is inspired by management by objective and sevens habit to build up a strong performance culture and good behavior for the team member long term. In prior to her time with Central Group, she has more than 20 years experience in retail industry of big box offline, pioneer e-commerce, multinational sourcing office, and factory. To name but a few, Metro Cash and Carry, IKEA, Baby Togs, Lerbone Co., member of Danao group, USA. In those years, she has developed good relationships with 650 domestic suppliers, principal brands, and 100 international sellers. Currently, Hoa is Senior Vice President of Red Sun.