A management graduate from UC- Berkeley, I am a true left and right-brain professional. I have been involved in versatile roles throughout my career. Ranging from website communication strategy, design and UI and visitor level analytics at Levi Strauss, to best in class engagement practices with MakeMyTrip.com. My spread of responsibilities have helped me hone my skills in performance marketing, integrated communication and engagement strategy for a brand. In my current role as Chief Marketing Officer at India's premiere beauty portal - Nykaa.com, I spearhead digital, main line and customer relationship marketing - controlling 20% P&L at organisation level.