Hiten has ~10 years of experience across Asian and European markets across FMCG and E-Commerce industry. He has worked across traditional and Digital First brands across companies like Tata Consumer Products, Amazon & Marico. He has handled brands across the spectrum i.e. launching new brands to scaling small brands to managing P&L of 1000+ crore brands. He has a proven track record of developing and sustaining high performance start-up businesses within large organizations.