A seasoned digital professional with a successful track record in leading digital marketing activity and strategy for brands in the luxury, beauty, insurance, travel & tourism, b2b tech and finance spaces. Having worked on across platforms like Paid Search, Display, Paid Social, Mobile, SEO and Analytics, this has given him a wealth of experience to enable clients digitally.

At Carat, he has worked on some of the global brands such as L’Oreal, Mastercard, Standard Chartered Bank and LEGO. He is also responsible to drive digital agenda for Singapore team, both internally and for clients.

Prior to joining Carat, he was leading digital and performance media at Zenith managing some of the key clients such as Changi Airport Group, Wildlife Reserve Singapore, LVMH, Clarins and Oracle APAC.

His love for start-ups and technology keeps him online even off work and is often involved in trainings or client workshops to live his passion of teaching and knowledge sharing.