Hendra is GM Marketing. He was hired to create a new era for KFC fast food restaurants, as well as strengthening KFC's image among young people and children so that Hendra's focus now is to provide services that are in line with the target segment and start introducing digital Order both in Apps and kiosks.

Before joining PT FastFood Indonesia, Hendra joined the FMCG industry (Vita Milk, Vita Charm - PT UPAB), (Mintz, Blaster, Oops Keju Kunyah, Capilanos Tango - PT UPA) and (Djarum Black, LA Lights - PT Djarum) and Hendra considers himself an agent of change with the ability to analyze problems, design continuous process improvements to improve efficiency, streamline operations, I work in various stages of growth, including start-up arrangements, established and turnaround.

Hendra graduated from Pelita Harapan University in 2004 as a computer science graduate, and also holds a Masters in Management from the University of Indonesia.