Harpreet Singh Tibb | MMA Global

Harpreet Singh Tibb

Harpreet Singh Tibb
Marketing Director, India & South Asia
Kellogg India Pvt Ltd

Harpreet Singh Tibb, is the Marketing Director, Kellogg India & South Asia since Jan 2013. He has spent close to 18 years in the industry, leading brands, categories and businesses in his previous roles. He has a rich understanding of the Indian consumer and the different levers that influence the marketplace, having worked across different businesses in India and South Asia.

Harpreet firmly believes that “brands and businesses can do well by doing good to the society at large” and has brought it to life across all his major stints. Prior to Kellogg’s, he was Category Head, Hindustan Unilever, taking care of Packaged Foods.  Harpreet was responsible for creating the largest handwash behavior change program Lifebuoy Swasthya Chetna in India that touched the lives of close to 100 million people as he believed that the brand’s larger purpose was to protect lives. Using simple consumer insights he created the disruptive campaign Kissanpur, which won many awards at Indian and International forums. 

At Kellogg’s, Harpreet has been involved in building the Power of Breakfast and driving habit change among Indians to adopt eating a balanced grain based breakfast such as Kellogg’s Anaaj Ka Nashta.  He believes that breakfast can be the first important step that people need to take to achieve their dreams and hence has just kicked off Kellogg’s new campaign #Feeding Dreams.

Harpreet is never averse to taking risks as he believes that one only emerges stronger when you push the limits and hence has been ahead of the curve when it comes to marketing in a digital era. He is now experimenting with non-television campaigns and leveraging the power of digital to build brands.

A true foodie, he loves to experiment with different kinds of food. In his spare time, he loves watching movies, playing cricket and travelling to exotic locales.