Hari Shankar | MMA Global

Hari Shankar

Hari Shankar
CEO
Singapore Media Exchange
@hurrry

Hari is a digital media marketing veteran with a unique genome of a commercial marketing technologist and carries more than 1.5 decades of proven leadership & expertise spanning digital marketing, adtech /martech platforms, performance marketing, attribution & data analytics, managing large teams and multi-million dollar budgets across JAPAC markets. Hari has recently taken up the role of CEO at Singapore Media Exchange with the singular objective to build and scale the most exciting premium programmatic exchange in Singapore, a co-op born out of the ambition of the two media conglomerates in town – SPH and Mediacorp – to create a viable alternative to programmatic buyers with enormous scale and precision-targeting. SMX, launched May 2 , 2018 has found all signals of early success within the first 100 days since inception. Hari comes armed with a rich blend of agency, brand and publisher experience where his last 8 years covered founding the Performics APAC excellence center in Singapore and taking it to market leadership position, consolidation and set up of a centralized digital media acquisition practice at Paypal Singapore as Head of digital media acquisition, creation & scaling of the digital performance excellence center at Havas Singapore and building the SEAIN network. In his previous roles he also served as the acting Marketing Manager at Dell South Asia, lead at mDigital/Mindshare interaction, set up Mediacom Interaction Singapore and led global digital media at Possible worldwide.