Thoa is the Founder & CEO of CREASIA, the leading provider of outsourced sales and marketing solutions to brands and retailers in Vietnam. With over 15 years of experience in the industry, he is an expert in creating and executing omnichannel growth strategies that leverage data and technology to deliver winning insights and results.

He leads a team of over 100 professionals who share his passion for service excellence, performance-based culture, operational efficiency, and practical innovation. He is constantly reinvesting in talent, technology, and new capabilities to stay ahead of the market and drive growth for his clients across activation, experiential, retail media, retail merchandising, field sales, field auditing, and headquarter sales.