Gül Lüş | MMA Global

Gül Lüş

Gül Lüş
Algida Marketing Director
Unilever Turkey

Gül graduated from Koç University's Business Administration and Economics departments in 2007 and started her career in 2007 as a brand executive in dairy products category at Ülker. After her 2 years work experience in dessert and kids categories, she moved to UK in 2010 and completed her master's degree in marketing at the University of Birmingham.

Gül started her career at Unilever in 2011 as the assistant brand manager responsible for the Elidor brand. She launched the 'Magnificent Century' collaboration, which made Elidor the leader in the hair market. In 2012, she moved to home care category, where she was responsible for the Cif and Sunlight brands, and led the strategy and portfolio transformation to grow the spray market. In 2013, she was promoted to Domestos brand manager. In 2016, she launched the "Domestos Donation to Schools" purpose campaign, which has won many global and local awards while powerfully activating the purpose of the Domestos brand. Thanks to her rich home care category experience in Turkey she moved a regional role and got strategy and innovation manager responsibilities for the Home Care category for the Namet-Rub (Noths africa, middle east, turkey and russia) region in 2017. She took her maternity leave for the second half of 2018.

In 2019, Gül returned to her career as the marketing manager responsible for the Personal Care & Beauty category for the Central Asian Market, revamping the region's personal care strategy, contributing to the growth trend of Unilever's business in this geography by touching every point of the end-to-end value chain, and leading the localization transformation of the entire marketing organization.

Since 2021, Gül has been working as the marketing director responsible for In home and food service ice cream categories. She is leading Algida umbrella brand, Algida Keyif, Algida Maraş Usulu and Carte Dor brands end to end. She crafts strategy, innovation roadmap and leads all marketing communication and activities in Turkey.