Having 12+ years experience in digital marketing industry, Yu has consulted media and communication strategy for a wide range of categories, client scales and business models. He has handled clients/brands from both international and local, i,.e TCP, Vinasoy, LG, Uniben, IDP, Nutifood, Marico, H&M, Oishi …  

He believes that “media is marketing in action” so the deeper involved and more knowledgeable you are about clients’ business and marketing issues they are facing, the better solution you can consult. 

Media is also ROI in which the investment should be “do the basics right” – Right People. Right Time, Right Place, Right Price.