Gayatri Makhijani has over 12 years of experience in building brands for the digital world with a specialized focus on media, social media and digital + ecomm marketing. She has worked for top tier brands, including Intel, Amazon and FMCG brands (Unilever, Coke, etc) from her publisher/agency stints. Her role runs across media, social and creative with experience across the full spectrum: ecomm, digital and offline media planning and buys, media creative, social media and content strategy and execution and measurement. She currently leads Media for Intel India including its Media & Content Partnerships, Ecomm Advertising, Offline and Digital Media and previously was the digital brand manager at Amazon, working across its portfolio of brands, including Kindle, Amazon.in and Amazon Fashion. Prior to Amazon, she worked at Yahoo as a senior strategist and brand solutions lead and a host of creative agencies including SapientNitro, Rediffusion and MTV. Over her career, she has received 20+ creative and media awards, including Effies, Abbys, Webbys, YouTube leaderboard, etc. She has also invested the last four years in training undergraduate mass communication students in digital marketing and social media.