Gayatri Makhijani has over 14 years of experience in building brands for the digital world with a specialized focus on media, social media and digital + e-Commerce marketing. She has worked for top-tier brands, including Intel, Amazon and FMCG brands (Unilever, Coke, etc.) from her publisher/agency stints. Her role spans brand & media strategy, media planning & buying, influencer and social media marketing, creative strategy & production, measurement & ROI. Currently, she heads the Brand, Creative, Media mandate for Intel India. Over her career, she has received 24+ creative and media awards, including Effies, Abbys, Webbys, YouTube leaderboard, etc. She also participates in industry forums and events such as TTT Academy, Dentsu Gaming Summit, Flipkart Ads Conclave, etc. Previously, she trained undergraduate students in Digital Marketing at Mt. Carmel College, Bangalore.