Frederic Joseph | MMA Global

Frederic Joseph

Frederic Joseph
CEO for Performics EMEA & Global Mobile Lead for ZenithOptimedia

Fred Joseph is the CEO of Performics EMEA, where he is responsible for overseeing the strategic development and growth of the performance marketing network across the Europe, Middle East and Africa region. He is also the global mobile lead for the ZenithOptimedia group and is tasked with driving mobile advertising spend among the agency¹s clients.

Fred has extensive experience in digital marketing. Prior to working at Performics, as the CEO of Zed Digital, he launched the brand across more than 30 markets in EMEA and APAC. Fred was also previously managing director of the VivaKi Nerve Center EMEA, a digital service provider for ZenithOptimedia, Starcom MediaVest and Digitas. Fred Joseph has spoken at numerous conferences and events including at the MMA Forum London, MediaPost, dmexco, IAB and EIAA.