Feyza Dereli Fedar graduated from Boğaziçi University Business Administration Department in 2003. Prior to GittiGidiyor she had held different marketing responsibilities at Tofaş and Garanti Bankası. She joined GittiGidiyor in 2011 as CRM Manager. A year later she got responsibility of Digital Marketing and had led CRM and Digital Marketing teams for 3 years. Most recently, she is appointed as Head of Marketing at GittiGidiyor. Now she is resposible for Brand Strategy, Communication, PR and Content Marketing as well in addition to CRM and digital marketing. She is married and has a daughter.