Ethan Lim is the Vice President, Marketing of Danone Waters Indonesia. He is responsible for leading the growth and marketing initiatives on AQUA, one of the biggest water brand globally. His scope includes driving brand strategy, consumer marketing, B2B marketing, product innovation and digital marketing. Before joining Danone, Ethan held strategic positions in blue-chip companies such as Procter & amp Gamble, Samsung, and General Mills across the region and has brought numerous brands to leadership position in their respective categories. With his previous role leading commercial functions, Ethan is a visionary and pragmatic marketer. His ability to weave together the best strategies from consumer insights with sales channel reality had led him to develop award winning campaigns which drive exponential sales Outside but somewhat connected to work, he is passionate in developing marketing talents from the region.