Erich Joachimsthaler is the founder and Chief Executive Officer of Vivaldi Group, a leading strategy and business transformation firm that answers complex brand, marketing, innovation, and digital transformation questions that affect businesses today. He is an award-winning author of three books on brand strategy, innovation, and digital new business strategies, and over 100 articles. His latest book, The Interaction Field, describes the emergence of a new business model of the same name. As he writes, previous business models have been transactional whereas this new model is interactional, feeding on continuous engagement, participation, and collaboration between multiple groups, all in the name of creating new value for these participants and society at large. Joachimsthaler additionally outlines the ways that companies can leverage their interaction field in the evolving business landscape.