Emma started her career in production and was part of the team at The Future Laboratory that set up LS:N Global the online subscription-based consumer trends intelligence service (going from print to digital almost overnight which was an incredible challenge!) She has over 15 years experience working for award winning branding and design agencies in London including Winkreative, Siegel & Gale, H+K Strategies and is now in-house at HelloFresh in Berlin. As Global Director of Creative Services, Emma leads the in-house creative agency working across TV and OOH campaigns, packaging and digital performance marketing for 5 brands across 14 countries and counting. Most recently she led the rebrand of HelloFresh launched in October 2020; her career highlight to date.