Elki Hendria is a seasoned creative leader with over 15 years of experience in advertising and brand communication. As the co-founder and Chief Strategy & Digital Officer at Moonfolks, he leads integrated creative and digital strategies for top-tier brands across tech, FMCG, telco, finance, and lifestyle sectors. Known for his bold, purpose-driven ideas that connect culture to commerce, Elki has driven award-winning campaigns that redefine brand relevance in the Indonesian market. Passionate about storytelling, innovation, and impact, he continues to push boundaries in shaping the future of marketing.