Passionate about Digital, Social and CRM and driving thought leadership in Customer-centricity. With over 17 years extensive experience in B2B and B2C Marketing on both client and agency side, she has worked in South Africa, the UK and the USA at a number of blue chip organisations.

Her experience covers Customer Relationship Management, Loyalty, Direct Marketing, Digital Marketing, Data driven marketing, Integrated Marketing, Campaign Management, Project Management and execution on Marketing and process plans, Digital Strategy, Channel Strategy and implementation, Mobile Strategy and implementation, CRM Strategy and implementation, Communication Strategy, Social Media, Digital Media, Search and Online Marketing.

Individual Award: DMASA Direct Marketer of the Year

Recognised by the Direct Marketing Association South Africa as the Direct Marketer of the Year in November 2015 at the annual Assegai Awards. This award is an acknowledgement of years of service and performance in Direct Marketing, a successful body of work delivered in one’s career, and a significant contribution to the marketing industry.