Eddy Chen | MMA Global

Eddy Chen

Eddy Chen
Helly Hansen (Greater China)

Eddy Chen is the Chief Marketing Officer of Helly Hansen Greater China to co-lead this new brand to develop the business in Greater China area. Eddy is a senior marketer with 15+ years marketing experience including Nike and Under Armour where he has done massive marketing campaigns with top global athletes, influencers, etc and heavily works directly with global parties including NBA, Olympics, etc. During the period, he has been a senior professional marketing leader in advertising, brand integration, sports marketing, retail experience, digital transformation, etc to help the brand on the overall brand communication and consumer engagements.

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