Born and raised in Klaten, March 9th, 1992, Doni finished his Bachelor Degree in BINUS University, with an additional experience of becoming an exchange student in Inha University, South Korea. During his study in South Korea, he found the interest of working in an Internet company, while discussing about careers with his fellow exchange students across the globe. Knowing that Tokopedia has a noble vision of "Shaping better Indonesia through the Internet", Doni decided join the mother ship in 2014. He built the Internet Marketing and Data Analysis from the scratch, and now he is leading the team. Investing much in culture, Tokopedia gives Doni an opportunity to take part as one of the culture agents, whose main duty is to keep the working atmosphere stay performance-focused with Tokopedia's 3 main DNA: Focus on Consumer, Growth Mindset, and Make it Happen, Make it Better.

Tokopedia allows individuals and business owners in Indonesia to open and manage their own online stores easily and for free. Tokopedia provides a better online selling experience to the sellers, so that the sellers can provide a better online shopping experience for their customers. Currently, there are hundreds of thousands of Indonesian small and medium-sized enterprises (SMEs) to send millions of products every month to their customers throughout Indonesia. Now, Tokopedia has managed to be the largest e-commerce in Indonesia.