Dimas Novriandi currently serves as the VP of Digital Banking Integrated Marketing Communications at Bank BTPN. He played an instrumental role in developing and launching Jenius, Bank BTPN's stand-alone digital banking platform, in August 2016. Catering to the mass affluent, digitally savvy market segment, Jenius has achieved remarkable success in Indonesia.

With over a decade of expertise in public relations and integrated digital marketing, Dimas has an extensive background in agency and client-side roles across Indonesia and Thailand. Before joining Bank BTPN, he held strategic planning positions in PR and digital marketing at various prominent local and international firms, such as Sampoerna, PRISM, Zalora Indonesia, XL Axiata, and Mirum Agency.

Dimas holds a Master's degree in Business Law from Universitas Gadjah Mada and dual Bachelor's degrees in Civil Law from Universitas Gadjah Mada and Accounting from Universitas Islam Indonesia. His academic achievements complement his distinguished professional career, reflecting his commitment to excellence in the field of marketing communications.