With over 25 years of experience in the communication industry, 
I possess strong expertise in marketing and advertising.
My career began at several renowned multinational agencies such as Leo Burnett, McCann Erickson, and Grey Worldwide. 
Throughout my professional journey, I have worked with major clients including Smartfren Telecom, Indofood, Kapal Api, Semen Indonesia Group, Sosro, Traveloka, Garuda Food, Nestlé, Coca-Cola, Sampoerna, Philip Morris, Frisian Flag, Unilever, Reckitt Benckiser, XL, and Indosat and many more.

Currently, I am a co-founder of several creative companies, including  Popcult, Under Brave and Companies. 
My career also includes a position as Creative Director at at Leo Burnett Jakarta, Creative Director at Bubu Digital Agency, Art Director at Mccann Erikson Jakarta and founder of The DrawingSquad. 
During my time at various agencies, I have been involved in numerous successful creative projects and have received several awards, including Citra Pariwara, Spikes Asia, and MMA Smarties.

I believe that every piece of advertising output should be presented as enjoyable entertainment with strong local insights, regardless of the channel used.