With 19+ years of experience in media and communication strategies, Deepak Sonpar is a seasoned leader driving impactful brand growth. As Managing Partner at EssenceMediacom, he leads end-to-end media strategies, buying, and execution for Procter & Gamble across the Indian sub-continent. His work focuses on leveraging data-driven insights and breakthrough thinking to deliver significant business results.

Deepak has a proven track record across diverse sectors including Telecom, Auto, and CPG, excelling in digital and integrated marketing, media buying, and data analytics. He is recognized for his strategic vision and creative leadership, with over 70 industry awards to his name, including Cannes Media Lions and Global Golds. Deepak's notable campaigns, such as #ShareTheLoad and #TheMissingChapter, showcase his expertise in brand building and consumer engagement.

A respected industry figure, Deepak also serves as a jury member at prominent awards, contributing to the evolution of media and marketing excellence.