David Chen | MMA Global

David Chen

David Chen
Managing Director
VivaKi China
David Chen
Managing Director, VivaKi China
 
Mr. David J Chen has more than 10 years’ experience in digital marketing in Asia Pacific. He used to work in Sydney, Hong Kong, Singapore, Beijing, and now is Managing Director of VivaKi China.
 
Prior to VivaKi, Mr. Chen spent 10 years at Google, responsible for Google’s Media & Platforms Solutions team in Great China. Joined Google in 2004, he was taking the roles of product manager, senior strategy consultants. Since 2008, he took charge of Google's DoubleClick platforms and YouTube & AdMob monetization in Great China and has extensive experiences and insights for online advertising industry in Asia.
 
In 2012, Mr. Chen managed to launch DoubleClick Ad Exchange in China, which is the very first real time bidding market place and laid the foundation of China programmatic buying industry.
 
陈骥
阳狮锐奇大中华区董事总经理
 
陈骥先生在亚太区有着10年多的数字广告营销经验,曾在悉尼,香港,新加坡,北京工作和生活,现任阳狮锐奇中国区董事总经理。在此之前,担任谷歌大中华区广告平台总监。陈骥先生自2004年加入谷歌以来,先后担任产品经理,高级策略咨询顾问等职务。
 
2008年,开始负责谷歌大中华区广告平台,以及YouTube和AdMob广告资源运营,对包括中国在内的整个亚太市场的在线广告行业有着资深了解。
 
2012年,陈骥先生领导并实施谷歌程序化广告交易市场在中国区本土化项目,成功发布国内第一个广告交易市场DoubleClick Ad Exchange,为程序化营销行业在中国取得突破性发展奠定了坚实的基础。