Dara Treseder is SVP, Global Head of Marketing, Comms & Membership at Peloton—the leading interactive fitness platform. At Peloton, Dara sets the strategy and goals for Marketing to build the Peloton brand, market the product portfolio, cultivate the Member community, and drive the company's growth and international expansion. She oversees Membership, Community, Brand, Product Marketing, International Marketing, Consumer Strategy & Insights, Demand Generation, Communications, and Creative.
A veteran Chief Marketing Officer, Dara was previously the CMO of Carbon and the CMO of GE Business Innovations & GE Ventures. Earlier in her career, she led marketing and growth efforts at Apple and Goldman Sachs.
Dara has been recognized by Forbes as one of the “World’s 50 Most Influential CMOs,” by Silicon Valley Business Journal as one of Silicon Valley’s top 40 leaders under 40, by Adweek as a “Brand Genius,” by Business Insider as one of the “Top 25 most innovative CMOs in the world,” and by Inc. Magazine as one of the “30 Inspirational Women to Watch in Tech.”
A champion of public health, women’s issues and diversity initiatives, Dara is the chair of the board of the Public Health Institute (PHI). She also serves on the board of Robinhood. Dara graduated cum laude from Harvard University with highest honors in the field and holds an MBA from Stanford University.