Dan currently is the Global Head of Data Capabilities & Platforms at GSK. He is tasked with building digital products & services that enable personalized consumers journeys at scale. As the industry becomes more complex and fragmented, he tasked with solving some of those challenges with the correct assortment of data platforms while still delivery exceptional consumer experiences. Prior to GSK, Dan worked at Bayer Consumer Health responsible for ad tech and the digital measurement practice focused on creating an advertiser owned ecosystem focused on driving efficiency and effectiveness media execution. In addition, Dan has 8+ years of experience across a handful of privately owned media agencies operating across a myriad of different functions.