The Transformational Leader
As a seasoned Marketing and E-commerce leader with over a decade of experience, I’ve led diverse teams across some of Vietnam’s most recognized brands—from KFC to Ayam Brand, Golden Gate Group, Phano Pharmacy, Central Retail, and Nanoco Group. I specialize in launching high-impact campaigns, scaling omnichannel ecosystems, and driving brand transformation through strategic vision and operational excellence. My leadership philosophy is rooted in people: I have built and guided multiple marketing teams of varying sizes and maturity levels, each time fostering a culture of creativity, resilience, and accountability. With deep expertise in media production, go-to-market strategy, and AI-integrated marketing, I drive both brand equity and measurable business outcomes. But beyond achievements, I am a coach at heart—committed to mentoring the next generation of marketers and empowering them to lead with purpose. For me, marketing is not just a profession—it is a transformative force for people, brands, and the future.