Dan is an experienced B to C marketer with 25 years’ experience in the Travel, Insurance and Leisure sectors.  Since joining Saga as a graduate trainee in 1996, Dan has held a variety of senior marketing roles at Saga, including Marketing Director for its Saga Travel and Titan Travel brands, and Marketing Director at the AA (Ireland) where he set up the brand’s first integrated marketing function.  In his current role, Dan is responsible for Saga’s cross-product customer engagement activity, as well as marketing and subscriptions for Saga Magazine, the UK’s biggest monthly subscription title. 

 A previous DMA judge, Dan is passionate about delivering real value to customers through a focus on long term, sustainable CRM.