Dan West is the Digital Strategy Director at FCB New Zealand. He is responsible for writing integrated strategies for many of FCB’s top clients including Air New Zealand, Mitre 10 and the HPA. Before joining FCB he spent time at Wunderman, McCann and Archibald Ingall Stretton in London. He has worked on groundbreaking campaigns such as an industry first Augmented Reality campaign for O2 in 2009 and more recently the multi-award winning ‘This Girl Can’ campaign. Whilst at FCB Dan has been responsible for setting up the London office’s content creation arm as well as FCB New Zealand’s Start Up support initiative, FCB Changing Rooms. He has a keen interest in digital behavioural economics and the latest technology trends.
When not working on campaigns you can find Dan either on the rugby field or occasionally performing stand up at the Classic.