Dan has worked in a variety of capacities within media agencies over the past 17 years. He started his career with CIA Medianetwork in international media on clients such as Microsoft, Novartis and Ericsson, before making an early move into digital in 1999; working in both London and New York. In 2002 he moved to MPG working on Intel and the National Lottery, launching their online, digital TV and mobile platforms. He subsequently ran MPG’s data and then strategy teams before moving to Carat to take on the Head of Planning role. After two years driving the planning product at Carat, Dan was promoted to Chief Strategy Officer. He is focussed on developing the process, product and culture driving the quality of work Carat produces for its client base.