Specialist in digital and programmatic partnerships with a consultative approach to problem solving. Dal's educational background includes degrees in Economics (Bsc) and International Management (Msc) where he developed an interest in consumer behaviour and psychology and in particular in the digital world.

With 12 years of programmatic experience spanning media owners Yahoo, Mail Online, Spotify and Seedtag, Dal has extensive experience in the biddable space. Over the years he has helped global brands and developed relationships with programmatic buyers across 4 different continents. At Spotify, where he served as a member of the European leadership team, he was the first programmatic commercial hire launching the programmatic audio narrative and offering to European and Asian markets.

At Seedtag, Dal is heading up the global programmatic strategy and partnerships function, working with global technology, brands and agencies to offer highly engaging solutions served in contextually relevant and brand safe environments.