Having spent more than 17 years in advertising industry, Chrix has acquired vast knowledge of creative and media dynamics in Singapore. A collective from his past stints at network groups including Publicis, Omnicom, IPG, WPP and DAN.

An early adopter of digitalization wave, Chrix has led many integrated campaigns from creative-led and media-centric perspectives to ensure seamless and effective implementation.

His hybrid experience and immense account management knowledge have equipped him with the skillsets to lead key businesses and drive growth. He is currently one of the business team leads at Wavemaker Singapore.