Christine Baron is VP of Digital Marketing on the Media Platforms & Innovation Team at Wells Fargo. She is responsible for the paid data ecosystem and platforms that power data driven advertising. She has built scalable partnerships with data and platform providers for the measurement, optimization and activation of data across Wells Fargo's ad tech stack. She led the development and execution of a data and measurement strategy, integrating behavioral data for predictive modeling and analytics to o ptimize the customer experience and improve business outcomes. Prior to joining Wells Fargo, Christine worked at mobile marketing and advertising technology companies implementing cross channel digital experiences for fortune 500 brands.