I'm the founder and CEO of YOOSE, the leading experts in location-based advertising in Asia and Europe. Our location-based solutions help advertisers to precision-target audiences, drive footfall to businesses, influence consumers at key decision points, activate sales and build loyalty.

I've founded the German Accelerator Southeast Asia, which is advising German startups to scale in the Asian markets. I'm helping to create an ecosystem to build bridges between Europe and Asia.

I am passionate about location and its potential to connect people and enrich lives. I am the President of Singapore Chapter of the Location-Based Marketing Association and am regularly speaking about location-based advertising and mobile marketing at conferences across the world.

I love living in Singapore and Vietnam (Saigon) and traveling the world. I'm fluent in German, English, French and Spanish.

I also enjoy attending startup and tech conferences, mentoring startups who want to grow internationally, and find good coffee places everywhere I go.

Specialties: Entrepreneurship | Startups | International Expansion | Southeast Asia | Location Based Advertising I Location Based Marketing I Mobile Marketing & Advertising I Location Based Services I Mobile Internet I Beacons I Mobile Retargeting