Chetan has over 17 years experience in the communications business. After completing his Post Graduation in Business Management, he joined MEC (now Wavemaker) to closely work with major brands like Colgate, Citibank and Mercedes-Benz for their partnerships with Formula 1 and IPL and won numerous local and international awards. He moved to Indonesia in 2013 to join FCB on the Beiersdorf and Mondelez south east Asia business. Later that year, he set up the digital division and worked for Unilever, Fonterra, Levi's and Friesland Campina. He then moved to Wavemaker Indonesia to set up the content division and worked closely with brands like L'Oreal, Huawei, Blibli etc. In his current role as the Managing Director for McCann Indonesia and FCB Jakarta, his mission is to do work that not only has ‘reach’ but also touches the consumer’s hearts and feels mobile can play a very important role.