Chalalai brings over 20 years of experience from global media agencies, where she passionately leads clients and teams to achieve significant growth. By combining the best of strategy and innovation, she consistently delivers impactful results. Building on a robust background in media planning and client leadership, Chalalai now excels in insights and innovation-driven strategic planning, leading clients in harnessing emerging technologies – from AI and AR to immersive experiences and hyper-personalisation – to foster meaningful consumer connections.

Her expertise in driving innovative media strategies has resulted in award-winning campaigns and active participation as an AI speaker at marketing conferences and a facilitator for WPP Media client innovation workshops.