Chai has been a consultant in the digital communications and creative industries for over 20 years, assisting companies and brands with their digital transformation and the digitization of their brand experiences. He has worked for leading global companies such as SAATCHI & SAATCHI, TELEFONICA O2, OGILVY & ECKES-GRANINI. And held positions as CEO, Chief Digital Officer and Senior Advisor in various companies. He has advised several dozens of global brands and companies on hundreds of projects on B2C-, B2B - Brand Communications, Digital Marketing and CRM.