Celine sees herself as a bridge between China and the world with her extensive experience working on Chinese brands looking to expand outside of China or on Western brands like P&G and Coca Cola in China.

She is experienced across digital strategy, activation and operations of Owned, Earned and Paid media across Travel, Luxury, B2B and FMCG clients in China, APAC and EMEA. Responsibilities include Strategy and Insight planning, building Integrated Marketing Communications frameworks, Digital, Social and Performance based activations to build brands as well as Digital transformation and automation projects.