With 15 years of Digital Advertising experience spanning Europe and Asia, Caroline started her Digital career in London with Digital start-up, Kelkoo.com - working with Global Travel Brands educating and consulting on the evolution of Digital Media. Following this, Caroline spent 10 years at Microsoft & Yahoo London in various leading sales roles, predominantly in performance marketing before leading the programmatic sales team at Yahoo UK, working closely with Global Agency trading desks to transforming the adoption of media buying to Real Time Buying. This eventually brought Caroline to Asia in 2014 where she led both Yahoo & AOL APAC teams as Regional Sales Director and then Commercial Director. Caroline is now the General Manager of APAC for Brave Bison, a Global Social Video Company who own, produce and help distribute social video content that is fit for the Digital world. Brave Bison are experts in creative ideation & Influencer marketing. Caroline is responsible for the current APAC expansion which has already seen Brave Bison double in size this year across the Region.