Bruno Campos is General Motors media and digital director for the last 2 years leading the process of digital transformation of GM Brazil and Argentina. Graduated in Advertising and master’s in business administration in FGV-SP, Bruno is also Marketing professor in Converge You Business School and in FGV. He began his career in C&A, where stayed for 6 years. In 2009 started at Nike where he led the digital commerce and innovation initiatives thru the 2014 Brazil FIFA World Cup and stayed until 2015. After a 2 years passage in AMBEV, in the ZX Ventures initiative leading the Digital and Ecommerce for craft beers, he accepted the challenging in GM and is working in the American car company since 2017.