A graduate of Cambridge University , Aylin started her career as an innovation manager for Unilever in the UK , where she was able to create new products and launch successful brands across multiple countries all the while learning from and working with some of the best markeers and agencies in Europe. By 2000 the internet revolution was well underway and Aylin found herself in a marketing a ‘search engine’ called Ask Jeeves. From search engine marketing to social networking in 2005 Aylin was the CEO of Passado a pan-european social network startup . In 2007 Aylin came to Turkey and launched Myspace had a great time in the process indulging one of her passions which is music. Then Aylin joined Ping Digital as Director of Strategy and Social Media and built one of Turkey’s first social media departments for the agency. Roles in E-commerce followed with marketing directorships at Trendyol.com and Doğus Yeni İnternet followed by a turn towards mobile and big data porjects as Director for Segments at Doğus Müsteri Sistemleri . This year as Head of Digital Aylin was given the opportunity to help launch Hopi the fastest growing mobile application in Turkey. Aylin is proud of what the talented team of professions she is working with have already achieved in a short space of time at Hopi which she believes is changing the mobile and big data landscape. She is excited about what the future of mobile holds and is very happy that she can be a part of it.