At Prime Video, Ayesha heads Content Marketing, leading the team that creates winning campaigns for content across languages and genres, including the recent Farzi, Made in Heaven S2 and Citadel to name a few. Ayesha also crafted Prime Video’s first service marketing campaign (2020).

With 15 years of experience in consumer marketing, Ayesha has worked across FMCG and consumer tech on leading brands such as Surf Excel, Pond’s, Dove and Instagram. By focusing on innovation, sharp communication and robust go-to-market strategies, campaigns led and supported by Ayesha have been awarded with multiple industry awards included Effie, Kyoorius, Dragons of Asia, amongst other. Ayesha is obsessed with bringing customer insights alive to solve business needs.

Ayesha is a graduate of Indian School of Business, specializing in marketing and strategy. Prior to ISB, Ayesha worked in ad-agencies developing communication strategy for lifestyle, media and FMCG brands.