Auke Boersma is the Asia Pacific Managing Director of Light Reaction.

In his role, his remit is to spearhead the roll out and growth of Light Reaction, a mobile-first performance advertising business of Xaxis, across the region. This involves working with advertisers, publishers and partners to deliver highly accountable results for global brands. 

Auke Boersma is a Digital Marketing & Advertising Executive with 15 years' experience in various fields of the Digital Industry. He used his years of experience in management and digital media as well as his energy and commercial expertise to help Dutch companies like ‘Scoupy’ (as CCO a.i), the leading mobile shopper/brand activation platform to reposition its business successfully, and commercial broadcaster RTL’s video advertising network ‘Videostrip’ (now SpotX as its Managing Director a.i), to successfully turn their businesses and make it ready for programmatic trading. 

During his time with the European Directories (EDsa), Auke was also responsible for the expansion of lead generation business via duplication of owned, successful concepts and businesses as well as via M&As and partnerships. He commercially led the Group’s Affiliate Marketing, Search and Social Media activities across 7 European markets. Auke held a dual role as CEO of Scoot Media, EDsa’s Performance Based Marketing specialist.   Prior to joining EDsa, he launched the Dutch office of European Affiliate Marketing network ‘affilinet’ and headed leading display advertising network AdLINK Media in The Netherlands.   Auke enjoys motivating individuals to succeed and leading teams by example. He takes a pragmatic and no nonsense approach to business and really thrives on growing revenues and driving businesses upwards and onwards.